Freelance visual designer for digital products

ANWB developed a new and digital strategy for their online products, as well as a shift from a service website to a multi-channel platform. This required the creation of a new design language that would appeal to a new target audience and differentiate the brand. The process of creating the visual design involved stakeholder management, boundary-pushing, and extensive user testing, as it was a continuous effort to meet the evolving needs of the company.

Working closely with management, I designed a unique agency website that is driven by SEO. The goal was to maintain a calm and balanced branding while still focusing on the technical and textual content.

As the company expanded into the Asian market, it was necessary to modernize the design. The client’s customers work in an industrial setting, often in darker rooms, so transitioning to a dark mode design improved the user experience.

A small development agency with a new brand and Amsterdam office needed a web design that would instill confidence and trust in their clients, while also bringing a smile to their face.